This is who we are and why we built this.
We're burned out.
It's not just our mental state. It's not just demanding schedules at work.
It's because our health has slipped away.
We're living to get through the week. We've lost our energy. Our strength. Our mobility. Our joy.
So we sit in our comfortable chairs mindlessly scrolling or watching screens. Going on a long walk, having a real conversation, showing up for the people we love — it can seem like too much.
It's not that we don't care. It's that we're overwhelmed.
Well, most of us. For some — concierge medicine, executive health plans, and endless medical services are now the new normal. We've made health like a luxury brand — it's only for those who can afford it.
Everyone should be able to optimize their health.
We're not talking about biohacking or chasing the latest health fad. It's not about running a marathon or competing in CrossFit — although it could be. It's about one simple thing:
Not letting your health get in the way of your life. Whatever that means to you.
For us — we're going to be approaching 60 when our kids are graduating from high school. So we made the commitment — to be active dads who show up like we're still in our 20s or 30s, and to prove that age isn't about the number, but what we're able to do.
We call that Functional Age. More than "biological age" — it's about can we experience the world on a bike, learn a new language, connect with people we love. That's the real measure.
We started Thrive25 to make that possible for everyone — not just those who can afford concierge medicine.
Technology has now made it possible to affordably deliver personalized health support to everyone.
And to do this — we are partnering with employers. Companies in the U.S. provide healthcare to their teams.
Now imagine you aren't just giving your team health insurance for when they're sick — but the personalized support to stay healthy in the first place.
Imagine how they show up. Imagine what that does for your culture, your performance, your mission.
We might be helping individuals talk to their doctor, understand their lab results, have a health teammate in their pocket 24/7. But our real goal is measured by what we call EMJ.
Do you have the energy to do what you want? The mindset to make the most of each day? The joy of living without compromise?
That's what we're building toward. For everyone.
No more survival. No more looking at challenges as insurmountable obstacles. No more getting through the week because we're too tired to do the things that make life awesome.
We're here to give people their life back — because everyone deserves the chance to thrive.
— Ryan & Max, Co-Founders
Health isn't one thing. It never was.
Coaching, content, and personalized actions for every element — for every employee.
If this resonates — let's talk.
Book a 15-min call →